welcome
to the
encore
era
Let the transformation begin
PROFESSIONAL ATHLETE–MUSICIANS
BREAK THROUGH TRADITIONAL AUDIENCE SILOS
The Bernie Williams–Jonathan Tetelman Carnegie Hall debut demonstrated that professional athlete-musicians can uniquely penetrate audience silos that traditional classical marketing cannot, while fully preserving artistic integrity. The performance sold out Stern Auditorium at Carnegie Hall and attracted a substantial first-time classical audience drawn primarily through sports-driven affinity, geographic reach, and narrative connection rather than genre familiarity.Buyer data reflected strong national and international demand, with sports-motivated ticket buyers remaining engaged for the full operatic and orchestral program.
Critically, the athlete-musician presence functioned not as novelty or stylistic fusion, but as a credible invitation into the concert hall. That dynamic activated premium sponsorship interest from financial institutions, professional services firms, and luxury brands, while institutional partners amplified mission impact.
The New York Yankees Foundation and Moses & Singer LLP together brought more than 500 New York City public high school students into Carnegie Hall for a live orchestral experience tied directly to arts education and access.
For host venues and presenters, this program offers a proven, turnkey pathway to sell out the hall, attract new corporate sponsors, activate education and community initiatives, and expand the audience base without compromising artistic standards—transforming a single concert into a city-wide cultural moment.
a beaultiful mix of
industries
music
sports
grand opera
When you bring a cross-industry collaboration of music, sports, and grand opera to your market, you’re creating a high-value event that delivers measurable returns for both your organization and your audience.
a beaultiful mix of
industries
music
sports
grand opera
When you bring a cross-industry collaboration of music, sports, and grand opera to your market, you’re creating a high-value event that delivers measurable returns for both your organization and your audience.
BRINGING
THIS
EXPERIENCE
TO YOUR
CITY
This type of multi-genre activation drives revenue from multiple sources simultaneously. You'll tap into diverse sponsorship categories—athletic brands, luxury goods, entertainment companies, hospitality partners—that rarely compete for the same event, maximizing your partnership dollars. Ticket sales extend across demographics, filling seats that single-genre events leave empty while commanding premium pricing for the novelty factor. The media coverage spans business, sports, entertainment, and lifestyle outlets, delivering millions in earned media value without additional ad spend. You'll attract corporate groups seeking unique client entertainment and hospitality packages that differentiate them from competitors.
Beyond the immediate financial impact, you position your venue as a destination for premier talent and innovative programming, strengthening your negotiating power for future bookings and creating a pipeline of high-profile opportunities.
Attendees get exceptional value: multiple entertainment experiences for a single ticket price. Instead of choosing between a concert, a sporting event, or an opera, they get all three in one evening—more entertainment, more spectacle, more memorable moments per dollar spent. They gain access to talent and performances they wouldn't typically see in their city, eliminating travel costs to major markets. For corporate ticket holders and group buyers, it's a turnkey solution for client entertainment that impresses without the logistical complexity of planning multiple outings. The experience creates social currency—it's the event people talk about, share on social media, and reference for years, making attendees feel like insiders who were part of something significant.
media Impact
Momentum
When a professional athlete appears as a legitimate musician on the concert hall stage, the event becomes a story that media across sports, arts, business, and culture want to cover. That inherent narrative generates organic visibility that extends far beyond the venue, creating sustained attention and brand exposure without reliance on traditional advertising.
These moments do more than fill seats—they build media momentum that amplifies institutional messaging, elevates partners, and increases the long-term value of the performance for the venue and its supporters.
social Impact
Celebrity Appearances Drive Mass Digital Engagement
The appearance of Bernie Williams, Stephon Marbury, and Jose Reyes at Carnegie Hall generated exceptional digital reach, attracting the social media fan communities associated with each athlete and driving hundreds of thousands of engaged users to the event.
Key Social Media Accounts That Amplified the Event
- NYY History — A dedicated Yankees fan account with 238,000 engaged followers
- Bronx Zoo
- Twinstripe Reporters
- YES Network
Combined Reach: 4 Million+ Followers
The following individuals and accounts — each posting about the event — represent a combined social media following in excess of 4 million followers:
Bernie Williams
Stephon Marbury
Jose Reyes
Katia Lindor
NYY History
Haley Steinbrenner Swindal Darren Rovell
Stevie Mackey
This concert generated more social media activity than mainstream opera companies typically receive on their own channels — a clear demonstration of the event’s unique cross-cultural and cross-audience appeal.
READY TO EXPAND YOUR AUDIENCE?
Download Our Overview Deck To Learn More About Opera & All Stars With Bernie Williams And Jonathan Tetelman
What other's are saying
THE VALUE
OF ENCORE
What AllStar Encore Provides
- Curated lineup of professional athlete-musicians and world-class classical artists
- Musical direction and program design aligned with the venue’s artistic standards
- Production coordination and artist logistics
- Marketing toolkit, narrative positioning, and media support
- Sponsorship and donor activation framework, including community and education components
Typical Lead Time & Staffing
- Lean on-site staffing footprint, designed to integrate with existing venue operations
- Standard booking window consistent with major classical programming cycles
What the Venue Provides
- Curated lineup of professional athlete-musicians and world-class classical artists
- Musical direction and program design aligned with the venue’s artistic standards
- Production coordination and artist logistics
- Marketing toolkit, narrative positioning, and media support
- Sponsorship and donor activation framework, including community and education components
Program Format Options
- 90-minute performance (no intermission) or full-length program with intermission
- Scalable orchestration, from chamber ensemble to full orchestra
- Optional integration of local musicians, youth ensembles, or education partnerss
ADAM UNGER
ALLSTAR ENCORE FOUNDER
Adam Unger is an American attorney, classically trained opera singer, and former professional baseball player. He is the founder and CEO of AllStar Encore, a cultural events company that brings together elite performers from sports and the arts.
Unger graduated from CUNY Queens College with a Bachelor’s in Psychology and a minor in Music, before earning his law degree from the University of Pennsylvania Law School. He was selected by the New York Yankees in the 29th round of the 2003 MLB Draft, spending time in professional baseball before transitioning to law, where he now practices sports and corporate law as an associate at Herrick, Feinstein LLP.
Alongside his legal career, Unger has remained deeply connected to his musical roots as a baritone opera singer, performing in competitions and productions and drawing widespread media attention for his remarkable journey across three distinct fields.
Through AllStar Encore, Unger produces events that unite celebrated athletes and acclaimed musicians on the same stage. A defining moment for the company came on January 13, 2026, when legendary baseball figure Bernie Williams performed guitar alongside internationally recognized tenor Jonathan Tetelman at Carnegie Hall — a concert that embodied AllStar Encore’s mission of bridging the worlds of sports and the performing arts.
STEPHON MARBURY
CO-FOUNDER AND PARTNER
Stephon Marbury is a former NBA All-Star point guard turned Chinese basketball legend and coach. Born in Brooklyn in 1977, he was selected 4th overall in the 1996 NBA Draft and went on to a 13-year NBA career featuring two All-Star selections, averaging 19.3 points and 7.6 assists per game across six franchises.
In 2010, Marbury made the pivotal decision to continue his career in China, where he became the most beloved foreign athlete in modern Chinese history. Playing for the Beijing Ducks, he captured three CBA championships (2012, 2014, 2015), learned Mandarin, and immersed himself fully in Chinese culture. The Chinese government granted him permanent residency in 2015 — a rare honor — and Beijing commemorated his impact with a statue, a museum, a musical, and a feature film based on his life.
After retiring as a player, Marbury transitioned to coaching in the CBA. His journey from Coney Island to NBA star to Chinese icon is a singular story of reinvention and the power of sports to transcend borders.
Adam Unger
adampunger@gmail.com
+1 516-967-9464
